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Meet the team

Michelle Gesell

Managing Director of the West Midlands

01782 864110


About Michelle

Michelle has been in the newspaper industry for 29 years, starting out in advertising. She worked at the Chronicle and Echo in Northampton and the Hull Daily Mail before moving to The Sentinel in 1999 as classified director, and later advertisement director. After taking responsibility for Central Independent News and Media Group in Tamworth and a spell at the Derby Telegraph, Michelle was made managing director of The Sentinel and CIN. In 2013 she also became MD for Local World in the West Midlands, responsible for the Leek Post & Times, Staffordshire Newsletter, Nuneaton News and Black Country Bugle.

Lyn Rowe

Media Sales Director for The Sentinel and The Leek Post & Times

01782 864114


About Lyn

Lyn heads up the  commercial team at The Sentinel and the Leek Post & Times. She has been in the company for 25 years and has a wealth of commercial knowledge, including social and digital media. Lyn is an avid sport fan and advocate of local business. Living and working in Stoke-on-Trent, she is passionate about regeneration in the region and building it's positive profile.

Stephen Houghton

Editor of The Leek Post & Times

01538 392233


About Stephen

Rob Kelly

Newspaper Sales Director for the West Midlands Media Group

01782 864113


About Rob

Rob studied business at North Staffordshire University before starting at The Sentinel in 1994 as a retail representative. After roles as home delivery manager and head of the distribution department, hew was promoted to newspaper sales manager of The Sentinel, which remains one of the biggest selling daily regional newspapers. In January 2012, the circulation department of the Tamworth Herald, part of Central Independent Newspapers, came under his responsibility. Now newspaper sales director, Rob also has circulation responsibility for the Staffordshire Newsletter, Leek Post & Times and Staffordshire Life.

Michaela Tabinor

Classified Sales Manager of The Sentinel and The Leek Post & Times

01782 864209


About Michaela

Michaela joined the company in November 1985 as part time telesales based in the old Hanley office – she then spent the next 29 years working on the different sections in the ad department with the main focus being on classified advertising.  In 1993 Michaela took up the role of Training Manager where she was responsible for setting up a new training department across  the business that included induction training, sales training and management training.  Michaela held this position until 2008 when she  took up the position of telephone sales manager for the classified team which she is currently responsible for. In January 2014 Michaela's team started to take responsibility for selling the classified section into the Stafford Newsletter and also the Leek Post & Times.

Ruth Baddeley

Field Sales Manager

01782 864201


About Ruth

Ruth joined The Sentinel in 1996 on the Private Sales Team and then progressed to Trade Telesales, Trade Field Sales and then Team Leader. Ruth then moved to our Leek office and was appointed General Sales Manager.  For the following  3 years Ruth worked for our sister paper, The Nottingham Post and was appointed as General Sales Manager.  Ruth returned to The Sentinel as Classified Sales Manager for 2 years. She then worked for the Derby Telegraph managing a number of categories from the Telesales team, to Business and Property Field Sales. Ruth's current position is Outbound Field Sales Director at Stoke.

Wendy Wilson

Learning and Development Manager

About Wendy

After working for various newspaper groups for 8 years, Wendy joined the Sentinel in 2000, when she relocated from Cardiff. Wendy started as a telesales cold calling. Within a few months she was promoted to team leader and then moved to Field Sales Manager. Over the years Wendy has managed Retail, Leisure, Motors and classified. Last year Wendy was appointed Learning and Development manager for Stoke, Leek and Stafford.

Gemma Fox

Regional Digital Commercial Manager

07920 021230


About Gemma

Gemma joined Staffordshire Sentinel News & Media in June 2013. Gemma is Digital Commercial Manager for the West Midlands region and focuses on building digital audience via digital display, business directories, website build, SEO and social media packages.